This Christmas season has been one of the best overall for online sales. Between Nov.1 and Dec. 26 U.S. online sales were up 15%. This is mostly because Web sites have gotten better at showing products, including extreme close-ups, multiple views of a product and even 360 degree image rotation on some sites.
Because of better online product representation like this, the percentage of UPS returns this year is lower than last year, even though the return policies have become easier.
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Source: Phil Wahba and Alistair Barr, "Reboot:Online holiday gift returns to hit record", Reuters, 2 Jan 2012. 2 Jan 2012, <http://www.msnbc.msn.com/id/45847734/ns/business-holiday_retail/>
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